Instagram has emerged as one of the most important social media networks in marketing.
In 2010, when the photo sharing app was launched, no-one would have thought that in six short years the platform would boast more than 700 million monthly active users. The photo and video sharing app’s growth has been phenomenal, with its user numbers doubling over the last two years.
SearchUp uses this platform in their marketing strategy for your business as it is So influential is Instagram as a marketing platform that over eight million registered businesses have an account already. While 48.8 per cent of U.S. brands are already using the social media platform for their marketing campaigns, the number is expected to increase to 70.7 per cent according to a report published by Hootsuite.
If you are a marketer in today’s highly competitive business environment, you’ll appreciate that building an audience on Instagram has to be a priority for any brand big or small. However established your company is, you have a lot of work to do as you build your brand on a platform that continues to evolve.
Here are five tips that will help you make the most of your Instagram marketing efforts…
1. Boosting brand visibility
There are over 700 million Instagram users and, with more than one billion photos being shared daily, your brand will benefit greatly from such exposure. Marketing works through visibility, and if your brand is not being seen by the target audience you’re simply not doing enough.
By posting helpful creative content, you can easily increase the number of brand mentions and make more people notice your brand.
Many smaller brands have upset the pecking order in their industries by leveraging Instagram to promote their brands and exceed the influence of older established companies.